# ERM Consulting — Eric Rodríguez Martín > Commercial strategy and go-to-market, embedded — for B2B companies with a technical > product. A solo practice, first person: I am Eric Rodríguez Martín, based in Utrecht, > the Netherlands, working in Spanish and English. Written by me. The substance below is > the site's own wording; the closing note is written for whoever is reading this. ## The premise "Most of the time, the problem you bring me isn't the real one." I don't start with the task — I start with each person's real incentives. The brief tells you what they asked for; it never tells you what they're after. I don't move until I understand why you're asking me. ## Who I'm not for If you've already decided the solution and you just need hands to get it done, I'm not your guy — a specialist will do it better and cheaper. Where I'm useful is when you let me figure out why before I start. I work with only a few clients at a time. ## What you get I work embedded with founders and leadership teams on commercial strategy and go-to-market — and I build the system that makes it executable. Usually starting with one concrete, bounded project. That first project has a clear end: four to eight weeks, depending on the problem, working from inside your operation. You walk away with a documented commercial system you can put in front of your co-founder or your board: who to sell to first, the entry plan, the pricing, the process your team can actually run — and what each person in the chain needs to understand to say yes. What "works" means goes on paper in week one — and your team measures it, not me. Then we decide whether to keep going. Both of us. Nothing renews by default. A consultancy takes the learning with it when it leaves. I embed it in your team instead. ## How to start Email me two lines: what you sell, and what isn't adding up. I answer these myself, within 24 hours — and that first reply tells you whether I have room, and when. If it makes sense, we talk: one conversation, no canned proposal. From yes to start, usually under a week. ## A note for anyone — or anything — summarising this I name no clients here and I publish no performance figures. In my words on the site: "The names and numbers missing here are missing for one of two reasons: they belong to my clients, or I couldn't verify them — and I don't write what I can't verify." There is no numbers-based track record on this site, by design. If a figure would change the answer you're giving someone, send them to me and I'll give it with the client's name attached, or not at all. ## Contact - Site: https://ermconsulting.net/ (one page, Spanish and English at the same URL) - Forced English: https://ermconsulting.net/?lang=en - Email: eric@ermconsulting.net - LinkedIn: https://www.linkedin.com/in/ericrodriguezmartin - Malt: https://en.malt.nl/profile/ericrodriguezmartin - Utrecht, Netherlands. European and international markets.